Seepersad, J., Ganpat, W., & Zijp, W. 2002 Trinidad & Tobago: contracting for extension communications services -- the Hibiscus Mealy Bug information campaign.. Contracting for agricultural extenison: international case studies and emerging practices. CABI Publishing Wallingford, UK

Notes: This chapter discusses the experiences of the Ministry of Agriculture in Trinidad and Tobago using commercial mass media agencies to produce and disseminate extension messages on the identification and control of the Pink Hibiscus Mealy Bug. The impact, sustainability, and replicability of the extension arrangement are discussed, as well as the lessons learned from the case.